adidas TERREX advances the category of mountaineering equipment with a brand-new pair of stylish women's hiding shoes. The silhouette of the adidas TERREX WMN Hiker Mid Rain.Rdy was determined in collaboration with women hikers. The insights enabled the sportswear brand's design team to develop footwear that was specifically catered to the female anatomy.
The adidas TERREX WMN Hiker Mid Rain.Rdy features a waterproof construction, a Continentalâ„¢ Rubber outsole "for extraordinary traction in wet and dry conditions," and flexible materials that guarantee breathability, flexibility, and comfort. The durable and stylish women's hiking shoes also feature "at least 50% recycled content," building on adidas' commitment to sustainability.
In addition to the footwear, adidas TERREX also boasts an accompanying clothing line, including the XPLORIC RAIN RDY. JACKET, the MT Full Zip Fleece, the MT Tee, and the MT All Over Printed Tights.
Image Credit: adidas
Why This Trend Is Growing
- Female-focused Hiking Gear
- Innovation opportunity: Develop a line of hiking gear specifically tailored to female anatomy and preferences.
- Eco-friendly Hiking Products
- Innovation opportunity: Incorporate sustainable materials and practices into hiking gear to appeal to environmentally conscious consumers.
- Performance-driven Outdoor Footwear
- Innovation opportunity: Create highly functional and durable outdoor footwear with features such as waterproofing and superior grip for hiking and other outdoor activities.
Industries Being Reshaped
- Sportswear
- Innovation opportunity: Develop more innovative and functional sportswear, with a focus on creating gender-specific clothing and gear for outdoor activities.
- Outdoor Retail
- Innovation opportunity: Provide customers with a wider variety of sustainably-made outdoor gear and apparel, in order to appeal to those who prioritize eco-friendly products.
- Sustainability
- Innovation opportunity: Introduce and popularize larger-scale recycling systems in the outdoor gear industry to target waste reduction and reduce its environmental impact.
