Nike Launches a Michigan Tonal Air Max 1 CO.JP Shoe
Nike continues to celebrate the 35th anniversary of its Air Max 1 silhouette with a new Air Max 1 CO.JP iteration. The CO.JP series stands for Concept Japan and also nods to the section of the URL that Nike's website for Japan once used. The new iteration takes on a Michigan colorway palette and is exclusive to women's sizing only.
It uses Midnight Navy with Natural and Varsity Maize. The shoes are made from a premium construction and start off with navy throughout the upper before being detailed with both snake and croc skin-like in a bright yellow hue overlaying on top. More details can be seen along the nylon tongues, leather lining, and matching laces.
Image Credit: Nike, hypebeast
It uses Midnight Navy with Natural and Varsity Maize. The shoes are made from a premium construction and start off with navy throughout the upper before being detailed with both snake and croc skin-like in a bright yellow hue overlaying on top. More details can be seen along the nylon tongues, leather lining, and matching laces.
Image Credit: Nike, hypebeast
Trend Themes
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Premium Sneaker Color-blocking — Opportunity for brands to create color-blocked sneakers with luxurious textures.
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Concept Japan Series — Opportunity for brands to release exclusive products under a region-specific concept.
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Women's Exclusive Sneakers — Opportunity for brands to release premium sneakers exclusively for women.
Industry Implications
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Footwear — Footwear brands can explore premium constructions, exclusive iterations and women’s products.
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Fashion and Apparel — Fashion and apparel brands can experiment with color-blocking and texture trends in their collections for streetwear enthusiasts.
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E-commerce and Retail — Retailers can utilize region-specific concepts for exclusive digital drops, targeting specific geographic markets and customer niches.
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