Siella Strikes a Perfect Balance with Its Organic Cotton Undies & Bras
Siella's organic cotton undies and bras are the epitomai of premium comfort and timeless style. The collection is made sustainably with organic GOTS cotton in an OEKO-TEX-certified factory, meaning that no synthetic pesticides, herbicides, and chemical fertilizers were used at any point in the production cycle.
The Organic Cotton collection by Siella features a number of everyday silhouettes, including the Triangle Bralette, the Scoop Neck Bralette, a Thong, a High-Waist Brief, and a Crew Tee. The organic cotton undies and bras exude subtle elegance in their appearance and the Canadian female-designed brand makes these pieces available in Black, White, and Lavender colorways.
Aside from the eye-catching aesthetic and the incredible versatility of the designs, Siella is pledging to donate one pair of underwear for every unit sold in May (Mother's Day month) to Women’s Shelters Canada.
Image Credit: Siella
The Organic Cotton collection by Siella features a number of everyday silhouettes, including the Triangle Bralette, the Scoop Neck Bralette, a Thong, a High-Waist Brief, and a Crew Tee. The organic cotton undies and bras exude subtle elegance in their appearance and the Canadian female-designed brand makes these pieces available in Black, White, and Lavender colorways.
Aside from the eye-catching aesthetic and the incredible versatility of the designs, Siella is pledging to donate one pair of underwear for every unit sold in May (Mother's Day month) to Women’s Shelters Canada.
Image Credit: Siella
Trend Themes
1. Organic Cotton Fashion - There is an opportunity to introduce more sustainable and organic cotton products in the fashion industry.
2. Social Impact Marketing - Brands can utilize social impact campaigns as a way to create positive change while also attracting customers.
3. Transparency and Sustainability - Consumers are increasingly demanding transparency and sustainability in the production process of garments for ethical and environmental concerns.
Industry Implications
1. Fashion - The fashion industry can incorporate organic and sustainable materials for their products to meet the consumer's demand for more ethical and environmentally friendly fashion production.
2. Social Enterprise - Social enterprises can create a business model that links social impact with profitability, exemplified by Siella's pledge to donate a pair of underwear to Women's Shelters Canada for every unit sold in May.
3. Manufacturing - Manufacturers can adopt certifications such as GOTS and OEKO-TEX to demonstrates that the production process has no negative effects on the environment and human's health.
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