The Ordinary Launches its First Post-Acne Care Solution
Kanesa David — March 29, 2023 — Fashion
References: theordinary & refinery29
The Ordinary has made a name for itself as an affordable, transparent skin and haircare brand dedicated to providing cost-conscious consumers with high-quality, skin-first products. 'Aloe 2% + NAG 2% Solution,' the company's newest serum, fills a market gap for post-acne treatment. Aloe vera is a nourishing ingredient that helps with sun protection, cooling, and soothing.
The second ingredient in the serum is NAG, also known as N-Acetyl Glucosamine. This ingredient "[...] not only targets uneven skin tone and texture but also supports hydration, making it an ideal counterpart to a blemish-prone skin routine.”
“While the acne-treating space is saturated with products featuring ingredients such as salicylic acid and benzoyl peroxide, we aimed to create a formula that would support an often overlooked part of the blemish journey: post-acne marks, the specific texture and pigmentation that is left behind once acne heals,” commented Prudvi Kaka, Chief Scientific Officer of The Ordinary.
Image Credit: The Ordinary
The second ingredient in the serum is NAG, also known as N-Acetyl Glucosamine. This ingredient "[...] not only targets uneven skin tone and texture but also supports hydration, making it an ideal counterpart to a blemish-prone skin routine.”
“While the acne-treating space is saturated with products featuring ingredients such as salicylic acid and benzoyl peroxide, we aimed to create a formula that would support an often overlooked part of the blemish journey: post-acne marks, the specific texture and pigmentation that is left behind once acne heals,” commented Prudvi Kaka, Chief Scientific Officer of The Ordinary.
Image Credit: The Ordinary
Trend Themes
1. Post-acne Care Market - The Ordinary's new serum represents an opportunity to disrupt the post-acne care market by offering a unique solution for treating leftover texture and pigmentation.
2. Affordable Skin Care - The Ordinary's dedication to providing cost-conscious consumers with high-quality, affordable products reveals a trend towards accessible and transparent skin care.
3. Nourishing Ingredients - The inclusion of aloe vera in The Ordinary's serum represents a growing interest in natural, nourishing ingredients in skin care products.
Industry Implications
1. Skin Care - The development of The Ordinary's new serum shows potential for innovation and disruption in the skin care industry by providing affordable and unique post-acne care solutions.
2. Beauty Retail - The Ordinary's transparent and cost-conscious brand strategy is indicative of a trend towards affordable beauty retail and could disrupt the traditional luxury-focused market.
3. Wellness - The trend towards natural and nourishing ingredients in The Ordinary's new product appeals to the growing focus on wellness in the beauty and personal care industry.
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