Phlur Solar Power is a new eau de parfum that perfectly captures the essence of slightly salty scent of skin that's been warmed by the sun. This golden floral musk boasts bright citrus notes of bergamot and red mandarin alongside luscious florals like neroli and jasmine. At its base, Solar Power is grounded by musk, driftwood and sea salt.
Notably, this new scent by perfumer Greg Husar "is formulated with a unique Orange Flower molecule that utilizes a selective extracting process."
Across the board, consumers are making more purchases online and that includes perfumes that they may have never even smelled before. Increasingly, consumers are selecting—and often, blindly buying—fragrances as a form of self-care that creates comfort-linked emotions and memories.
Key Themes Behind This Trend
- Online Fragrance Purchases
- Increased consumer preference for online purchases of fragrances, leading to innovation opportunities in online marketing and virtual sampling.
- Sensory Science in Perfumery
- Interest in using selective extracting processes and unique molecules to create fragrances that evoke specific emotions and memories.
- Natural and Sustainable Fragrances
- Growing demand for fragrances made with natural and sustainable ingredients, leading to innovation opportunities in eco-friendly packaging and production methods.
Where This Applies
- Beauty and Personal Care
- Opportunity for beauty and personal care brands to innovate in online marketing, sensory science, natural ingredients, and sustainable packaging.
- E-commerce
- Opportunity for e-commerce retailers to innovate in virtual sampling and personalized fragrance recommendations, enhancing online shopping experiences.
- Packaging and Manufacturing
- Opportunity for manufacturers of packaging and fragrance ingredients to innovate in eco-friendly materials and sustainable production methods, meeting the growing demand for natural and sustainable fragrances.
