At-home manicures are on the rise in recent years as North American consumers look for ways to save time and money in their indulgences. Rave Nailz, founded by Austin-based nail artist Braelinn Frank, is a great example of the versatility and creativity that this particular market category is saturated with. Frank originally "gained notoriety for her nails always being on point for whichever rave she was attending that night." As such, she built her business around the rave scene.
The at-home manicures that Rave Nailz offers make a strong statement. One may choose from a variety of colors and designs, from the Butterfly Nailz which are long, stiletto, clear nails with butterflies to the Dream Nailz which are short stiletto nails featuring the night sky.
Image Credit: Rave Nailz
What's Driving This Trend
- At-home Manicures
- Businesses can capitalize on the DIY trend of consumers by offering affordable at-home manicure products.
- Creative Nails
- Companies can create innovative and eye-catching nail designs to cater to the growing market of consumers who seek unique and artistic nail styles.
- Experiential Beauty
- Opportunities exist to merge beauty products with experiential events and communities, such as the rave culture, to offer immersive and interactive beauty experiences to consumers.
Who This Affects Most
- Cosmetics
- Cosmetics companies can explore and expand their nail care lines to include more creative and unique designs to cater to the growing demand of DIY at-home manicures.
- Fashion
- Fashion businesses can collaborate with nail artists to offer on-trend, eye-catching nail designs that complement their clothing collections and provide added value to customers.
- Event Planning
- Event planners can incorporate nail art and beauty experiences into their events, catering to the growing demand for experiential beauty that engages all the senses.
