Beauty brand Day + West boasts a nourishing face and neck cream that is powered by clinically proven ingredients. The lightweight formula features the company's proprietary antioxidant-rich Phyto Resilience Blend™, alongside plant-derived squalane, hyaluronic acid, calendula, niacinamide, and bakuchiol.
Gentle Armor, the name of the product, promises to bring a multitude of benefits to one's skin, including a reduction in the appearance of fine lines and wrinkles. The face and neck cream effectively stimulates collagen production and promotes suppleness through the moisturizing powers of plant-derived squalane and hyaluronic acid. Calendula, on the other hand, effectively soothes the skin and the Phyto Resilience Blend™ adds a layer of protection. Through the inclusion of bakuchiol, the popular retinol alternative, Day + West ensures its formula is suitable for all skin types.
Image Credit: Day+West
Why This Trend Is Growing
- Nourishing Skincare
- There is a trend towards using clinically proven ingredients to create nutrient-rich skincare products that address specific skin concerns.
- Natural Skincare
- The use of plant-derived ingredients in skincare products, such as squalane and calendula, is becoming increasingly popular as consumers prioritize natural and sustainable products.
- Retinol Alternatives
- There is a shift towards using retinol alternatives, like bakuchiol, in skincare products as consumers seek gentler and less irritating options.
Industries Being Reshaped
- Skincare
- This trend presents opportunities for companies in the skincare industry to develop and market products that feature clinically proven, natural ingredients and retinol alternatives.
- Beauty
- Beauty companies can capitalize on the trend towards natural and sustainable products by incorporating plant-derived ingredients into their skincare offerings.
- Cosmetics
- This trend creates opportunities for cosmetics companies to innovate their skincare lines with nutrient-rich, non-irritating formulations that feature retinol alternatives like bakuchiol.
