The May 2023 cosmetics round-up boasts a good balance between ground-breaking innovation and cult-favorite formulas.
Canadian brand Lixr is making strides in the farm-to-face beauty category with luxurious, powerful, and customizable offerings. Stradling the line between makeup and skincare, Lixr boasts formulas that are multi-functional and performance-driven.
Shiseido continues to innovate, launching the all-new Ultimune Eye Power Infusing Eye Concentrate and an upgraded version of the Eudermine Activating Essence, a formula that has been 100 years in the making.
Brands continue to experiment with virtual beauty storefronts and The Clinique Lab is a great example of this. Artificial intelligence is also present in the May 2023 cosmetics round-up. Duradry's new AM antiperspirant stick was formulated with the help of ChatGPT.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
