e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Laura McQuarrie — March 28, 2023 — Fashion
References: elfcosmetics & businesswire
TikTok's favorite affordable makeup brand, e.l.f. Cosmetics is reaching its target audience with a new collab, e.l.f. x American Eagle. The popular Gen Z makeup brand is uniting with another super brand that speaks to Gen Z and champions self-expression through personal style.
With this denim-themed beauty collaboration, young beauty lovers will get to play with shades from the Denim Daze Eyeshadow Palette inspired by classic styles like Mom Jeans, High Rise and Bell Bottoms. There's also the color-changing Perfect pHIT Lip Balm, which goes from a dark-wash blue hue to a universally flattering pink, as well as the Get Cheeky Clay Mask for the face and body.
The complete e.l.f. x American Eagle collection can be found in a stylish, take-anywhere carry-all bag made with American Eagle denim.
With this denim-themed beauty collaboration, young beauty lovers will get to play with shades from the Denim Daze Eyeshadow Palette inspired by classic styles like Mom Jeans, High Rise and Bell Bottoms. There's also the color-changing Perfect pHIT Lip Balm, which goes from a dark-wash blue hue to a universally flattering pink, as well as the Get Cheeky Clay Mask for the face and body.
The complete e.l.f. x American Eagle collection can be found in a stylish, take-anywhere carry-all bag made with American Eagle denim.
Trend Themes
1. Denim-inspired Beauty Collections - Fashion-inspired beauty collections are becoming popular as beauty brands seek to capitalize on the cross-industry trend.
2. Collaborative Makeup Brands - Makeup collaborations between beauty and fashion industries are gaining popularity among Gen Z consumers.
3. Color-changing Makeup - Color-changing makeup products that adapt to different skin tones and moods continue to be a trend among beauty enthusiasts.
Industry Implications
1. Beauty Industry - The beauty industry can take advantage of fashion-inspired makeup collections to appeal to customers' love for self-expression through personal style.
2. Fashion Industry - The fashion industry can partner with beauty brands to create collaborative makeup collections that complement their clothing lines.
3. Retail Industry - Retailers can offer collaborations between beauty and fashion brands to attract younger consumers seeking cross-industry products.
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