The Sixth by Vyrao is not just another beautiful herbal fragrance—it's one that was formulated specifically to enhance mindfulness and intuition.
The creation of this eau de parfum for mindfulness and intuition unfolded over the course of two years when Vyrao founder Yasmin Sewell consulted her long-time psychic advisor Katt Nicholson, who "channelled ingredients to open up the sixth sense, including apple, basil and peppermint." The development of this scent also drew from scientific protocols from the Science of Wellness program at International Flavors & Fragrance, which has found that 87% of people want emotional benefits from fragrance, and 67% want scientific proof of the benefits.
The Sixth, with its scientifically proven ingredients, is a beautifully light scent to soothe and support the nervous system.
What Makes This Trend Stand Out
- Mindful Fragrances
- Fragrances formulated specifically to enhance the benefits of mindfulness and meditation, incorporating insights from scientific programs.
- Emotional Fragrances
- Fragrances designed to evoke emotional responses based on a scientific approach to fragrance development.
- Psychic-inspired Fragrances
- Fragrances specifically formulated to evoke the sixth sense and intuition, using ingredients identified by psychic advisors.
Sectors Adopting This
- Fragrance Industry
- Opportunities for fragrance companies to differentiate themselves by developing fragrances for specific emotional and psychological benefits.
- Wellness Industry
- Opportunities for wellness companies to incorporate fragrances as part of mindfulness and meditation routines, potentially combining with other sensory modalities.
- Psychic Services Industry
- Opportunities for psychics to collaborate with fragrance companies and leverage their unique insights to identify and develop fragrances targeting specific emotional and psychological benefits.
