Lixr Boasts High-Performance Formulas That are Clean & Cruelty-Free
References: lixrbeauty
Lixr is accelerating in the farm-to-face beauty category as the Canadian brand boasts exquisite formulas that are luxurious, powerful, and even customizable at times. Founder and Serial Beauty Entrepreneur Susanne Langmuir has extensive experience in the beauty sector and "after 20 years of sourcing organic ingredients from farmers worldwide, [she] got [her] hands dirty and started growing them [herself]." Thus, Lixr's farm-to-face beauty formulations are powered by organic ingredients hand-picked from Susanne's Ontario farm, making them excellent options for individuals seeking clean, cruelty-free, and locally produced beauty products.
Lixr occupies the overlap between makeup and skincare, offering foundation serums and multi-functional sticks that serve as lipstick, blush, and eyeshadow, as well as skin-nourishing serums like the Calendula Elixir and the Rose Bath & Shower Oil.
Image Credit: Lixr
Lixr occupies the overlap between makeup and skincare, offering foundation serums and multi-functional sticks that serve as lipstick, blush, and eyeshadow, as well as skin-nourishing serums like the Calendula Elixir and the Rose Bath & Shower Oil.
Image Credit: Lixr
Trend Themes
1. Farm-to-face Beauty - There is an opportunity for more beauty brands to utilize locally sourced, organic ingredients and offer customizable, cruelty-free products.
2. Multi-functional Cosmetics - Brands can expand their offerings beyond traditional beauty products by creating versatile, multi-functional cosmetics.
3. Clean Beauty - The demand for clean beauty products that do not contain harmful ingredients is growing, creating an opportunity for more brands to develop such products.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trend of farm-to-face beauty products, expand their offerings to include multi-functional cosmetics and create clean beauty products.
2. Organic Farming - The trend of farm-to-face beauty products creates an opportunity for organic farmers to sell their products to beauty brands and expand their consumer base.
3. Sustainability - The trend of clean, cruelty-free beauty products ties in with the wider trend of sustainability, creating opportunities for brands that prioritize eco-friendliness and ethical production processes.
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