Maryland-based cosmetics brand CoverGirl has launched a brand new skincare collection that makes of ethically sourced and cruelty-free ingredients to allow consumers to enjoy premium skincare in a guilt-free manner.
The Clean Fresh Skincare collection comprises five different products that can boast Leaping Bunny certification courtesy of Cruelty Free International, and are formulated for people with all skin types and hues.
The products that comprise the Clean Fresh Skincare collection are the Hydrating Cream Cleanser, Priming Glow Mist, Weightless Water Cream, Mattifying Oil-Free Moisturizer and Dry Skin Corrector Serum. While each of them offer different functionality, what they have in common is that they make use of 90 percent natural ingredients and are totally cruelty-free.
Image Credit: CoverGirl
Key Themes Behind This Trend
- Cruelty-free Skincare
- The increasing demand for cruelty-free skincare products creates opportunities to innovate on natural and ethical ingredient sourcing, manufacturing processes, and marketing strategies.
- Natural Ingredient Formulations
- The preference for natural ingredients among skincare consumers presents an opportunity to explore the use of new, sustainable and innovative ingredients in the formulations.
- Multi-functional Skincare Products
- The trend towards multi-functional skincare products, such as those in the CoverGirl Clean Fresh Skincare collection, creates opportunities to develop new formulations that combine several skincare benefits in one product.
Where This Applies
- Cosmetics Manufacturing
- The cosmetics manufacturing industry can innovate on cruelty-free and natural ingredient formulations to cater to the increasing demand for eco-conscious and ethically-sourced products.
- Retail
- The retail industry can capitalize on the trend towards cruelty-free and natural ingredient skincare by offering a wider range of products that cater to these preferences, and marketing them as eco-friendly and ethically-sourced.
- Beauty Services
- The beauty services industry can tap into the trend towards multi-functional skincare products by offering services that incorporate these types of products, such as facial treatments that offer multiple benefits in one session.
