Luna Nectar is reintroducing itself to the world as a clean beauty brand with waterless formulas and 80% naturally occurring active ingredients. The brand makes everything from clean hair care to skincare solutions that are vegan, cruelty-free, gluten-free and made without common irritants.
Products like the Obsidian Volumizing & Anti-Pollution Scalp Scrub feature ingredients like charcoal to remove buildup and impurities and enhance clarity, volume and softness in a clean and simple way.
Unlike most beauty products that are made with a base of 75 to 95% water and fillers and just 2 to 5% active ingredients, Luna Nectar's waterless formulations boast an average of 80% naturally occurring actives. As part of its relaunch, the brand is now Plastic Neutral+, certified by CleanHub and its packaging is SFI (Sustainable Forestry Initiative) certified.
What Makes This Trend Stand Out
- Waterless Beauty Products
- Luna Nectar is setting new standards for clean, sustainable beauty with their innovative waterless formulations, creating an opportunity for entrepreneurs to create their own waterless product lines.
- Naturally Occurring Actives
- The increased use of naturally occurring actives in Luna Nectar's formulations sets a trend for the use of natural, and possibly locally-sourced, ingredients in beauty products, providing opportunities for collaborations with farmers and artisans.
- Certified Sustainable Packaging
- Luna Nectar's use of certified sustainable packaging creates a trend that highlights the importance of ethical and sustainable practices in the beauty industry, and an opportunity for other brands to adopt similar practices.
Sectors Adopting This
- Clean Beauty
- Luna Nectar's waterless and sustainable formulations are disrupting the clean beauty industry, creating opportunities for innovation and growth.
- Sustainable Beauty
- The use of sustainable and certified packaging in the beauty industry is a growing trend, opening up opportunities for brands to incorporate eco-friendly practices and appeal to environmentally conscious consumers.
- Natural Beauty
- Luna Nectar's use of naturally occurring actives in their formulations positions them as a leader in the natural beauty industry, with an opportunity for other brands to explore the use of natural and locally-sourced ingredients.
