There are many solid moisturizers that resemble bars of soap or deodorant sticks but this one from Ember Wellness sets itself apart with a patent-pending design that resembles a gua sha stone. The three-in-one zero-waste Sculpt & Glow Bar hydrates supports the skin barrier and delivers a subtle glow thanks to an infusion of responsibly sourced mica.
Just 12 organic ingredients go into making this solid moisturizer bar, none of which are water. The waterless bar is in fact made with nourishing, skin-softening ingredients like shea butter, grape seed oil and plant-based waxes, which makes the product vegan.
This sculptural skincare bar is meant to activate with the warmth of hands, then rubbed directly onto the skin with upward strokes to sculpt the jawline, cheekbones and forehead.
What's Driving This Trend
- Sculptural Skincare Bars
- There's an opportunity to innovate by designing more sculptural and unique shapes for skincare bars.
- Zero-waste Beauty Products
- The trend towards sustainable and waste-free beauty products presents opportunities for innovation in packaging and ingredient sourcing.
- Waterless Skincare Products
- Developing more waterless skincare products using skin-softening ingredients like shea butter and plant-based waxes could be a disruptive innovation opportunity.
Who This Affects Most
- Skincare Industry
- Innovative skincare brands could capitalize on the trend towards unique and effective solid moisturizers.
- Sustainable Beauty Industry
- Zero-waste beauty companies have the potential to disrupt the beauty industry by creating effective and sustainable products with responsible sourcing.
- Natural Beauty Products
- Waterless skincare bars made with organic and natural ingredients like grape seed oil and shea butter could be a disruptive innovation opportunity for the natural beauty market.
