The Everywhere Spray-To-Wipe by Luna Daily is an eco-friendly alternative to single-use wipes and it takes the form of a microbiome-balancing intimate-care product that's pH-balanced, enriched with probiotics and travel-ready.
For the face and body, consumers are purchasing products that support a balanced skin microbiome because they are becoming more aware of the importance of maintaining a healthy skin barrier. Knowing that a balanced skin microbiome means happier, healthier skin, consumers are investing in solutions to protect their skin from harmful environmental factors and avoiding products that could potentially disrupt their natural skin flora.
To ensure that all consumers can experience the care and comfort they desire, the brand offers variations on this formula, including a fragrance-free option and a hydrating formula for those with dry, dehydrated or hormonally reactive skin.
What's Driving This Trend
- Microbiome-balancing Personal Care
- Opportunity for developing eco-friendly personal care products that promote microbiome balance and consumer health
- Single-use Elimination Products
- Opportunity for developing products that eliminate single-use items and reduce environmental waste
- Probiotic-enriched Personal Care
- Opportunity for developing personal care products enriched with probiotics to promote consumer health and wellness
Who This Affects Most
- Personal Care
- Opportunity for personal care brands to develop eco-friendly, microbiome-balancing products and variations to meet consumer needs
- Environmental Sustainability
- Opportunity for companies to develop products that eliminate single-use items and reduce environmental waste
- Health and Wellness
- Opportunity for companies to develop personal care products enriched with probiotics to promote consumer health and wellness
