Ingreendients, the plant-based haircare brand that has found a lot of success in the industry, has now launched a plant-based body wash that is pH-balanced, sulfate-free, and betaine-free. The brand claims that this daily cleanser " effectively cleans the skin of dirt and impurities while preserving and moisturizing the skin." The formula does so through the power of plants and all product ingredients of the plant-based body wash are listed on Ingreendients' website, staying true to the brand's transparency commitment. For example, the formula features organically certified Aloe Vera from Mexico, Coconut from Southeast Asia, and Potato from Germany.
In the last two years, Ingreendients has grown 300% as a brand, testifying to the consumer demand for clean and traceable haircare—and now, body wash.
Image Credit: Ingreendients
What's Driving This Trend
- Plant-based Body Wash
- Opportunity to disrupt the traditional body wash industry and provide plant-based, clean alternatives to consumers who are demanding transparency in personal care products.
- Clean and Traceable Body Care
- Personal care brands can capitalize on the trend of consumers seeking clean ingredient lists and transparency in their products by offering body care options that are free from sulfates and other harsh chemicals.
- Sustainable Packaging
- The shift towards plant-based and clean body care presents a chance for innovative packaging solutions that prioritize sustainability, such as biodegradable materials and refillable options.
Who This Affects Most
- Personal Care
- Companies can leverage the trend towards plant-based and clean body care to disrupt the personal care industry and offer consumers a wide variety of clean, traceable body care products.
- Sustainable Packaging
- The trend towards sustainable packaging in the personal care industry is gaining momentum, presenting opportunities for companies to develop eco-friendly packaging alternatives.
- Natural Ingredients
- As consumer demand for natural and plant-based ingredients increases, the natural ingredients industry has the opportunity to develop new and innovative ingredients that can be used in a variety of personal care products.
