Everything from the weather and pollution to blue light exposure can cause the skin to become dehydrated and Clinique's newest release, Moisture Surge SPF 28, was created to deliver hydration and protection against environmental stressors. This cloud-like cream provides sheer sun protection for all skin tones and shares the benefits of ingredients for all-day comfort and deep hydration.
Some of the key ingredients in this formula include Aloe Bioferment + HA Complex and Pro-Vitamin D, which were included for their ability to attract and maintain moisture and fight free radicals.
Consumers are aware of the harmful effects of sun exposure on the skin and for daily use, they're prioritizing products that deliver lightweight protection without feeling heavy or greasy. Although the Moisture Surge SPF 28 looks opaque going on, it blends in smoothly without a white cast, residue or stickiness.
What's Driving This Trend
- Environmental Hydrators
- New products that protect against environmental stressors while hydrating the skin offer opportunities for innovation in skincare.
- Lightweight SPF
- Consumer demand for SPF products that are light and non-greasy provides opportunities for innovation in the sunscreen and skincare industry.
- Moisture Barrier
- Developing products that attract and maintain moisture for all-day comfort and hydration can disrupt the skincare industry.
Who This Affects Most
- Skincare
- Developing innovative products that protect and hydrate the skin against environmental aggressors can create opportunities for skincare companies.
- Sunscreen
- The demand for lightweight, non-greasy sun protection products creates growth opportunities for the sunscreen industry.
- Beauty
- Creating new products that promote moisture barrier maintenance for all-day comfort can provide an innovative advantage for the beauty industry.
