Based on its best-selling Shade Slick Classic, minimalist beauty brand Merit created the Shade Slick Gelée as a sheer, bare-lip version of the product. This lip product features blooming pigments that adjust based on the natural pH of the user's lips to create the perfect customized stain. Thanks to the inclusion of nourishing ingredients like plant-derived squalane and quinoa seed oil, the formula is non-drying and comfortable and useful for providing protection against environmental aggressors.
These moisturizing lip products are lightweight and buildable, and they make it easy to achieve a high-shine finish. With shades like Jeté, Maraschino, Mapleton and Les Deux, Merit describes the color story of its new product as "when the '90s met the '00s."
Merit's newest lip products are sustainably packaged and they are delivered to consumers in recyclable, reusable, or compostable packaging.
What Makes This Trend Stand Out
- Customizable Beauty Products
- Blooming pigments that adjust based on the natural pH of the user's lips to create the perfect customized stain is an opportunity for customizable beauty products.
- Sustainable Packaging
- Sustainably packaged and delivered to consumers in recyclable, reusable, or compostable packaging presents an opportunity for more brands to adopt sustainable packaging.
- Nourishing Ingredients
- Including nourishing ingredients like plant-derived squalane and quinoa seed oil in beauty products that provide protection against environmental aggressors is an opportunity for nourishing beauty products.
Sectors Adopting This
- Beauty and Personal Care
- The customizability and nourishing ingredients present an opportunity for beauty and personal care brands to enhance their lip product offerings.
- Sustainable Packaging
- The sustainably packaged lip products present an opportunity for the sustainable packaging industry to partner with beauty brands and design innovative packaging solutions.
- Environmental Protection Products
- Nourishing ingredients that provide protection against environmental aggressors present an opportunity for environmental protection product brands to explore the beauty industry.
