The new Estée Lauder 'Pure Color Melt-On Glosstick' is where cutting-edge skincare meets luxe lip color. Designed to click, melt, and mesmerize, this gloss stick delivers instant hydration, a glassy, high-shine finish, and a subtle plumping effect that enhances your natural lip tone with just one swipe.
Infused with an emollient peptide blend and 41% conditioning oils, it melts on contact thanks to heat-reactive polymers that ensure an ultra-smooth glide. The result is lips that feel quenched, nourished, and look visibly fuller -- instantly and over time. Available in eight universally flattering shades, the buildable formula ranges from sheer to medium coverage, letting you customize your glow with ease.
From soft nudes like 'Melted Rose' to bold hues like 'Melted Scarlet,' each shade boosts lip definition while delivering serious care. Beginning April 1, 2025, the Estée Lauder Pure Color Melt-On Glosstick will be available at EsteeLauder.com, Amazon, Macy’s, Bloomingdale’s, and Nordstrom.
Image Credit: Estée Lauder
Why This Trend Is Growing
- Heat-reactive Beauty Products
- Heat-reactive polymers in beauty products offer innovative solutions for smoother application and enhanced product performance.
- Multifunctional Skincare Makeup
- Combining skincare benefits with makeup offerings, such as hydration and plumping effects, is revolutionizing consumer expectations.
- Universally Flattering Shades
- The focus on universally flattering shades meets a growing consumer demand for inclusive and adaptable beauty products.
Industries Being Reshaped
- Skincare-infused Cosmetics
- Cosmetic products enriched with skincare ingredients are blurring the lines between traditional beauty categories.
- Online Beauty Retail
- The availability of beauty products on diverse online platforms signals a shift towards e-commerce-driven growth in the beauty industry.
- Luxury Mass-market Consumer Goods
- Luxury brands are increasingly targeting mass-market consumers by combining high-end features with accessible price points.
