Beauty brand Day + West recently expanded its sensitive skin line with The Secret Weapon Kit—"a complete three-step essential routine" that was made specifically for those who are prone to breakouts, redness and inflammation, and puffiness. The formulas were developed with skin experts around the world and has the stamp of approval of SkinSAFE®, a partner of the Mayo Clinic.
Three products stand out in this new addition to the Day + West sensitive skin line— a refreshing mist that soothes and hydrates called STRONG WHISPER™, a delicate and calming face oil named QUIET FORCE™, and a luxurious face and neck cream called GENTLE ARMOR™. A key ingredient in these offerings is the Phyto Resilience Blend™. Packed with Strawberry and Blueberry Extracts, this anti-aging ingredient works to boost collagen production and combat free radicals.
Image Credit: Day + West
What's Driving This Trend
- Sensitive Skin Kits
- The development of personalized and targeted sensitive skin kits can be a disruptive innovation opportunity in the beauty industry.
- Phyto Resilience Blends
- Phyto Resilience Blend, as an anti-aging ingredient, can disrupt traditional beauty product formulations.
- Skinsafe® Certification
- More beauty brands can explore getting SkinSAFE® certification for their products, which can potentially be a disruptive innovation in the sensitive skin industry.
Who This Affects Most
- Beauty Industry
- The beauty industry can benefit from creating sensitive skin product lines with innovative and personalized approach.
- Skincare Industry
- Incorporating innovative and effective ingredients like Phyto Resilience Blend, can enhance the skincare industry formulations.
- Certification Industry
- The certification industry can benefit from catering to specific niches, like sensitive skin, by partnering with industry experts and providing third-party certifications.
