JOAH Beauty is introducing three new products to get fans ready for springtime makeup looks and elevate their practice with some premium formulations.
The products include the new Simplifeyed Power Quad, Color Haul Eyeshadow Palette and the Super Sidekick Eyeshadow Primer, which are all crafted with high-quality ingredients to achieve just the right look. The Simplifeyed Power Quad features four different options to choose from with four shades in each, while the Color Haul Eyeshadow Palette features 12 pans and three styles. The Super Sidekick Eyeshadow Primer is formulated with a long-wear formula to help eyeshadow styles stand the test of time.
JOAH Beauty Brand Director Hae Jin Chang commented on the latest products saying, "JOAH Beauty is my vision for how everyone can experience the benefits of real Korean Beauty, and have fun doing it. It’s important for us that you feel confident when using the new eyeshadow palettes, quads, and primer no matter what trendy cosmetic aesthetic you're trying to create.”
Why This Trend Is Growing
- Personalized Eyeshadow Palettes
- Opportunity for custom makeup with options to choose preferred shades
- Long-wear Eyeshadow Primers
- Room for innovation in long-lasting yet lightweight formula
- Multi-functional Eyeshadow Products
- Prospect for products that serve dual purposes such as primer and eyeshadow in one
Industries Being Reshaped
- Cosmetics
- Chance for cosmetic companies to innovate and launch new products with high-quality ingredients
- Korean Beauty
- Innovation potential in creating more Korean Beauty inspired cosmetics and expanding the market in the West
- Makeup Tools and Accessories
- Opportunity to launch complimentary products such as brushes and sponges tailored for specific JOAH Beauty eyeshadow products
