Multi-Benefit Correcting Powders

The Glow Perfecting Powder by Joah Blurs, Brightens and Enhances

Joah's Glow Perfecting Powder is a three-in-one correcting powder that blurs, brightens and enhances natural complexions with a barely-there feel. Available in light and medium varieties, this product offers a trio of color-correcting shades to cancel out visible imperfections and help beauty lovers feel more confident in their own skin.

Joah recently unveiled a refreshed identity marked by an elevated aesthetic, reaffirming its dedication to making Korean Beauty accessible, easy, and affordable for all. Through a range of K-Beauty multi-use staples, the brand continues to empower consumers to effortlessly incorporate the essence of K-Beauty into their daily routines, fostering a sense of beauty and confidence.

The Glow Perfecting Powder is part of the brand's Glass Collection, formerly the Crystal Glow Collection.

Multi-benefit Correcting Powders
Joah's Glow Perfecting Powder offers a trio of color-correcting shades to cancel out visible imperfections and enhance natural complexions with a barely-there feel.
Elevated Aesthetic in Beauty
Joah's refreshed identity reaffirms its dedication to making Korean Beauty accessible, easy, and affordable for all through multi-use staples like the Glow Perfecting Powder.
Incorporating K-beauty Into Daily Routines
Joah empowers consumers to effortlessly incorporate the essence of K-Beauty into their daily routines, fostering a sense of beauty and confidence with products like the Glow Perfecting Powder.

Sectors Adopting This

Beauty
The beauty industry can take advantage of the trend of multi-benefit correcting powders like Joah's Glow Perfecting Powder, offering consumers versatile and convenient options for enhancing their natural complexions.
Korean Beauty
The Korean beauty industry can capitalize on the trend of elevated aesthetics in beauty products and cater to consumers' desire for accessible and affordable K-Beauty staples like Joah's Glow Perfecting Powder.
Cosmetics
Cosmetic brands have the opportunity to tap into the trend of incorporating K-Beauty into daily beauty routines, providing consumers with products like Joah's Glow Perfecting Powder that effortlessly enhance their natural beauty.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 32%
Activity 44%
Freshness 20%