Kulfi Beauty is bringing bold color this season with the launch of its new Zari Eyes Eyeshadows in five show-stopping colors.
The new Zari Eyes Eyeshadows collection was inspired by 'zari', which is a silver and gold thread weaved into South Asian clothes. With this colorful inspiration in mind, the brand created five highly pigmented shades with wonderful names like Bronze Brocade, Disco Dreams, and Sitara Sparkles. Each eyeshadow is made from a cream-to-powder formula, which leaves the wearer with a shimmery chrome finish, without creasing, flaking, or smudging. The formula is also infused with soothing ingredients like aloe vera, vitamin E, and chamomile.
All five of the new Zari Eyes Eyeshadows are available now from Kulfi Beauty and retailers like Sephora.
Image Credit: Kulfi Beauty
What's Driving This Trend
- Shimmering Eyeshadows
- Developing eyeshadow products with highly pigmented, shimmery finishes and innovative formulas.
- Cultural Inspiration
- Incorporating cultural elements into makeup products to boost diversity and inclusivity.
- Soothing Ingredients
- Including natural, soothing ingredients into makeup formulations for skincare benefits.
Who This Affects Most
- Beauty and Cosmetics
- Utilizing unique and diverse cultural elements in the creation of innovative and high-quality makeup cosmetics.
- Fashion
- Collaborating with makeup brands to create products that complement and enhance clothing styles and designs.
- Retail
- Partnering with makeup brands to introduce new and innovative products that appeal to a broad range of customers.
