In the eco round-up for November 2022, the focus is on sustainable transportation and fashion consumption methods. As the real effects of climate change continue to be heavily publicized in the media, more brands are looking for ways to reduce their carbon footprint and appeal to a new demographic of eco-conscious consumers.
In particular, the 'Classic Mini Regenerate' is a completely new kind of sheepskin boot from the UGG company that now emphasizes using renewable resources. The new Classic Mini Regenerate sheds attention on soil regeneration, wildlife variety, carbon capture, and the protection of the land for future generations. It is made of sheepskin from farms that practice regenerative agriculture.
Similarly, by 2025, L'Occitane en Provence hopes to have all of its bottles made from recycled PET, thanks to a partnership with Loop Industries. In accordance with the agreement, Loop Industries' emblem will be imprinted on the front of L'Occitane's bottles to demonstrate the company's commitment to sustainability.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
