American families create 25% more waste in the month between Thanksgiving and New Year’s than any other time in the rest of the year. Grove’s newest collection, Twilight Wonder, was designed to combat this wasteful season with sustainable, plastic-free cleaning products and more - without taking away the joys that come with nostalgic scents like Balsam Fir and Sugar Plum.
The collection includes soy candles, multi-purchase cleaners and spray bottles, hydrating hand soap and dispensers, landry sheets, and the Twilight Wonder Bundle -- which includes all the products mentioned as well as a festive cleaning towel, caddy, and reusable drink straws.
he full collection will be available online at Grove Co. and select products will be available in-stores at Target, Kohl’s, and CVS.
Key Themes Behind This Trend
- Sustainable Holiday Cleaning
- There is an opportunity for businesses to innovate and create seasonal cleaning products that are not only festive but also sustainable in order to combat unnecessary waste during the holiday season.
- Plastic-free Cleaning Products
- As consumers become increasingly eco-conscious, businesses can benefit by creating innovative cleaning products that are free from plastic and other single-use materials.
- Seasonal Scents for Cleaning Products
- There is a market for seasonal, nostalgic scents in cleaning products that can bring a touch of holiday cheer in a practical way.
Where This Applies
- Cleaning Product Industry
- This industry can benefit from creating sustainable, plastic-free, seasonal cleaning products that can provide value to consumers while also reducing waste during the holiday season.
- Retail Industry
- Retailers can capitalize on the trend of seasonal, eco-friendly cleaning products by featuring them prominently in-store, as well as actively promoting related products to appeal to consumers.
- Hospitality Industry
- The hospitality industry can leverage the trend of seasonal scents in cleaning products to create a more immersive and cozy experience for guests during the holiday season.
