Maison Dakōta Packages Solid Skincare in Lipstick Tubes
Laura McQuarrie — October 18, 2022 — Eco
References: maison-dakota & premiumbeautynews
With lipstick-like packaging, Maison Dakōta shares natural, waterless skincare solutions made in France using upcycled ingredients. The brand sees a new way for consumers to purchase and replenish high-quality skincare products. Completely inspired by the classic lipstick tube, the brand offers everyday skincare essentials in solid formats. There's the facial skincare stick, another for eye contouring, plus a lip balm and a pink peppercorn perfume.
Each product is differentiated by a tube that features a different animal in the style of a totem. When it comes time to repurchase the products as needed, the brand's refill system helps to minimize packaging waste and the needless consumption of resources.
Waterless beauty solutions and refillable packaging systems are becoming increasingly popular as consumers desire to reduce the impact of their individual beauty routines.
Each product is differentiated by a tube that features a different animal in the style of a totem. When it comes time to repurchase the products as needed, the brand's refill system helps to minimize packaging waste and the needless consumption of resources.
Waterless beauty solutions and refillable packaging systems are becoming increasingly popular as consumers desire to reduce the impact of their individual beauty routines.
Trend Themes
1. Waterless Beauty - Maison Dakōta's waterless skincare sticks show an opportunity for companies to develop and market refillable, solid format beauty products.
2. Refillable Packaging - Maison Dakōta's refill system creates an opportunity in the beauty industry for companies to reduce packaging waste and offer a more sustainable approach to purchasing and replenishing products.
3. Solid Skincare - Maison Dakōta's solid skincare in lipstick tubes presents an opportunity for beauty companies to offer convenient and travel-friendly skincare solutions in a unique and innovative format.
Industry Implications
1. Beauty - Maison Dakōta's waterless, refillable, and solid format skincare sticks show an opportunity to disrupt and innovate the beauty industry through eco-friendly and sustainable practices.
2. Personal Care - Maison Dakōta's innovative approach to skincare packaging presents opportunities for personal care companies to incorporate eco-friendly elements into their packaging solutions and reduce waste.
3. Sustainability - Maison Dakōta's focus on upcycled ingredients, refillable packaging, and solid format products presents an opportunity for companies within the sustainability industry to innovate and create more eco-friendly and sustainable solutions in product packaging.
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