The Reigning Champ x WHR Repair Project Purposes Old Clothes
Michael Hemsworth — October 1, 2022 — Eco
References: shop.reigningchamp & hiconsumption
The Reigning Champ x WHR Repair Project collection is a series of garments crafted in collaboration between the brands to offer a decidedly more sustainable take on activewear. The collection includes the midweight crewneck sweater and a hoodie, which are both crafted with a high-quality construction in mind. The garments are hand-embroidered with inspiration from the Japanese mending techniques sashiko and kintsugi to highlight their inherently rustic appeal.
The Reigning Champ x WHR Repair Project collection is limited to just 100 examples of each style, which are available via the brand's web store at a $250 starting price point. The garments come in several color options that communicate a sense of simplicity for wearers of all walks to don.
Image Credit: Reigning Champ
The Reigning Champ x WHR Repair Project collection is limited to just 100 examples of each style, which are available via the brand's web store at a $250 starting price point. The garments come in several color options that communicate a sense of simplicity for wearers of all walks to don.
Image Credit: Reigning Champ
Trend Themes
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Upcycled Activewear — Collaborations between activewear brands and sustainable clothing upcycling projects are a growing trend in the fashion industry.
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Sustainable Fashion — Upcycling garments and extending the life of clothing is a trend in sustainable fashion that is gaining traction.
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Handmade Embroidery — Incorporating handmade embroidery and stitching techniques such as sashiko and kintsugi is a trend in fashion that adds a unique touch and appeals to consumers looking for authenticity.
Industry Implications
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Fashion — Upcycled activewear and sustainable fashion are disrupting traditional fashion industry models and creating new opportunities for businesses to cater to more eco-conscious consumers.
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Textile — Incorporating upcycled fabrics and handmade techniques in textile production is an opportunity for companies to create more sustainable and unique products for consumers.
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E-commerce — The increasing popularity of limited edition collections and online shopping has opened the door for brands to experiment with upcycled fashion collaborations and make them available to a larger market.
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