This Hemp Body Wash Launch Turned a Failed Product Into a Limited Release
Laura McQuarrie — October 17, 2022 — Eco
References: kravebeauty & allure
Failure opens up new opportunities and Krave Beauty is proving that with its latest body wash launch. A failed batch of the brand's Matcha Hemp Hydrating Cleanser has now been turned into a limited-edition Matcha Hemp Body Wash and packaged in a refillable pouch. This product boasts the same sensorial jelly texture as the face wash, as well as the same signature green tint from antioxidant-packed matcha.
As the brand describes on the Matcha Hemp Body Wash product page, "As we began the process of improving the formula of our beloved Matcha Hemp Hydrating Cleanser, it is best practice to do a pilot production with any new formula before going into mass production. After one pilot production to another, we just couldn't get it right. With all the pilot batches basically rejected, we had over 10 bathtubs worth of cleanser gone wrong that we either had to throw the bulk away or do something about it."
As the brand describes on the Matcha Hemp Body Wash product page, "As we began the process of improving the formula of our beloved Matcha Hemp Hydrating Cleanser, it is best practice to do a pilot production with any new formula before going into mass production. After one pilot production to another, we just couldn't get it right. With all the pilot batches basically rejected, we had over 10 bathtubs worth of cleanser gone wrong that we either had to throw the bulk away or do something about it."
Trend Themes
1. Upcycling Consumer Goods - Krave Beauty's transformation of their failed batch of face wash into a limited edition body wash shows the trend of upcycling consumer goods and creating a new product from waste.
2. Sustainability in Packaging - Krave Beauty's use of refillable pouches for their limited edition body wash demonstrates the trend of sustainability in packaging and presents an opportunity for innovation in eco-friendly alternatives.
3. Pilot Production Strategy - Krave Beauty's pivot to creating a new product from a failed batch due to their pilot production strategy highlights the trend of fine-tuning formulations through pilot production and presents opportunities for improvement and new product development.
Industry Implications
1. Beauty and Personal Care - Krave Beauty's creation of a new body wash product from a failed batch of face wash adds a new offering to the beauty and personal care industry.
2. Sustainable Packaging - Krave Beauty's use of refillable pouches for their limited edition body wash presents opportunities for innovation and growth in the sustainable packaging industry.
3. Production and Manufacturing - Krave Beauty's pivot to creating a new product from a failed batch due to their pilot production strategy highlights the importance of ongoing innovation and improving production processes within the manufacturing industry.
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