Amsterdam-based brand nuud just launched a body wash bar that is designed to "strengthen the performance of [the company's] famous anti-odorant." This is nuud's first step in diversifying its product range since the launch of its powerful deodorant alternative in 2017.
Titled the 'Refresh Bar,' the new product includes Microsilver and anti-odor technology, both of which are mild on the skin and friendly to the microbiome. The two work together to neutralize existing bacteria and prevent the formation of new ones. To cleanse the skin, nuud includes Quillaja Saponaria Extract in its body wash bar.
Like all products by nuud, the Refresh Bar is designed with sustainability in mind—from its compostable core made from palm leaf to "the small wooden heart that makes it even easier to finish the bar's leftover product."
Image Credit: nuud
Why This Trend Is Growing
- Anti-odor Body Care
- Expanding on products that complement anti-odorant, such as all-natural body wash bars that use microsilver and anti-odor technology.
- Microbial-friendly Skin Care
- Increasing availability of skin care products that are mild on the skin and friendly to the microbiome.
- Sustainable Body Care Packaging
- Developing eco-friendly and compostable packaging solutions, such as using palm leaf for product cores or wood for applicators.
Industries Being Reshaped
- Personal Care
- Expanding the portfolio of personal care products to include complementary products for deodorants and antiperspirants
- Natural Skin Care
- Meeting the growing demand for all-natural products that are mild on the skin and don't harm the microbiome.
- Sustainable Packaging
- Offering packaging solutions that are eco-friendly, such as compostable cores and applicators made from wood.
