BoxLunch and Super Mario Bros Launch Collaborative Apparel
Mickey Phoon — April 5, 2023 — Pop Culture
References: hollywoodreporter
As the latest Super Mario Bros. Movie is releasing in theatres on April 5, BoxLunch and Super Mario Bros. are releasing a game-themed apparel collection. The Super Mario Bros. Movie has been promoting itself and collaborating with several other brands before its movie's release, such as Lush, TRUFF, and others.
The collection includes unisex clothing, accessories, toys, and home goods. The collection features character prints, motifs, and several different color schemes inspired by the Mario universe. A standout item in the collection is the Nintendo Super Mario Bros. Icons Color Block Fleece Jacket, which has yellow, red, and blue colors with each mushroom motif on each sleeve and the flower motif above the shirt pocket. Another standout item in the collection is the Nintendo Super Mario Bros. Piranha Plant Lamp, which features a lamp in the appearance of the Piranha Plant from the games, and the light is shined out its mouth. The collection is available for purchase.
Image Credit: BoxLunch
The collection includes unisex clothing, accessories, toys, and home goods. The collection features character prints, motifs, and several different color schemes inspired by the Mario universe. A standout item in the collection is the Nintendo Super Mario Bros. Icons Color Block Fleece Jacket, which has yellow, red, and blue colors with each mushroom motif on each sleeve and the flower motif above the shirt pocket. Another standout item in the collection is the Nintendo Super Mario Bros. Piranha Plant Lamp, which features a lamp in the appearance of the Piranha Plant from the games, and the light is shined out its mouth. The collection is available for purchase.
Image Credit: BoxLunch
Trend Themes
1. Game-themed Apparel - The trend of game-themed apparel has been on the rise, with more collaborations between gaming and fashion industries, creating opportunities for both industries to disrupt their markets.
2. Movie-themed Collaborations - The trend of movie-themed collaborations with other industries, such as fashion, food, and beauty, provides an opportunity for brands to reach new audiences and increase brand awareness through cross-promotion.
3. Licensed Merchandise Collections - The trend of licensed merchandise collections based on popular franchises and characters, such as Super Mario Bros., creates opportunities for retailers to tap into a fan base and drive sales.
Industry Implications
1. Fashion - The fashion industry can benefit from collaborating with other industries, such as gaming and movies, to create unique and attractive collections that appeal to a wider audience.
2. Gaming - The gaming industry can leverage collaborations with other industries, such as fashion and movies, to reach new audiences and expand the fan base, creating new opportunities for disruptive innovation.
3. Retail - The retail industry can generate revenue and customer loyalty by offering licensed merchandise collections based on popular franchises and characters, embracing the trend of fan culture and pop-culture references.
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