Repurposed Beauty Scrubs

UpCircle's Eco Beauty Range Highlights the Circular Economy

While some brands approach eco beauty by using sustainable ingredients, UpCircle appeals to mindful consumers who try to be considerate of the circular economy when they make a purchase.

UpCircle offers a range of body and face scrubs that prominently feature everything from repurposed coffee grounds to chai spices, alongside other all-natural, functional ingredients. While the brand's many body scrubs are made with quality Arabica coffee grounds sourced from artisan coffee shops, UpCircle's Organic Face Serum with Coffee Oil makes the most of spent coffee grounds for a different caffeine-powered skincare solution.

As well as priding itself upon sharing products with natural, vegan and sustainable formulas, UpCircle also makes a point to share its items in plastic-free and 100% recyclable packaging.

Sustainable Ingredients
Exploring the use of sustainable ingredients in beauty products presents opportunities for disruptive innovation in the eco beauty industry.
Circular Economy
Embracing the circular economy model in beauty products opens up new avenues for disruptive innovation in the eco beauty industry.
Repurposing Coffee Grounds
Leveraging repurposed coffee grounds in skincare products offers potential for disruptive innovation in the eco beauty industry.

Industries Being Reshaped

Eco Beauty
The eco beauty industry can capitalize on trends like sustainable ingredients and circular economy to drive disruptive innovation.
Skincare
The skincare industry can explore opportunities in repurposing coffee grounds for skincare products to foster disruptive innovation.
Packaging
The packaging industry has the potential to innovate by providing plastic-free and recyclable packaging solutions for eco beauty products.
SCORE
4.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 75%
Freshness 8%

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