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18 Luxury Fragrance Innovations

From Bespoke Fragrance Pop-Ups to Unisex Anti-Stress Perfumes

— May 21, 2019 — Fashion
These luxury fragrance innovations include bespoke pop-ups and unisex anti-stress perfumes. Standouts include Harvey Nichols' recent perfume pop-up which was inspired by a real life fragrance lab. The activation gave the visitors in London a chance to create custom scents and was launched by perfumer Nest in collaboration with Experimental Perfume Club -- a company specializing in personalized layered fragrances.

Other luxury fragrance innovations to note include the Nue Co.'s Functional Fragrance, a unisex scent that works to reduce stress and luxe car brand Bentley's 'Bentley Beyond' fragrance. The latter is said to "capture the color, emotion and scent of journeys" and speaks to luxury car owners' growing desire for niche merchandise and product offerings inspired by their favorite auto brands.
7.4
Score
Popularity
Activity
Freshness
18
Adventurous Fruity Fragrances
Adventurous Fruity Fragrances
The New Burberry Her Eau De Parfum Boasts a Youthful and Chic Scent
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17
Luxe Winter-Inspired Perfumes
Luxe Winter-Inspired Perfumes
Byredo's 'Eleventh Hour' Perfume Was Made for the Holidays
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16
Fragrance-Inspired In-Shower Gels
Fragrance-Inspired In-Shower Gels
Chanel's No. 5 L'Eau In-Shower Gel Channels the Classic Perfume
<
15
Inaugural Layering Fragrances
Inaugural Layering Fragrances
Madewell Launches Its First-Ever Fragrance Collection
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14
Interactive Fragrance Displays
Interactive Fragrance Displays
Macy's is Introducing a Dynamic In-Store Experience with Fragrance
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13
Transparency-Focused Fine Fragrances
Transparency-Focused Fine Fragrances
Henry Rose Offers Full Ingredient Lists for Signature Scents
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12
Unconventional Floral Colognes
Unconventional Floral Colognes
Jo Malone London's Wild Flowers & Weeds Takes Cues from the Unruly
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11
Gender Neutral Fragrance Sprays
Gender Neutral Fragrance Sprays
Trace New York Draws Inspiration from Intricate Essential Oils
<
10
Exclusive Automotive Fragrances
Exclusive Automotive Fragrances
'Bentley Beyond' Captures the Color, Emotion & Scent of Journeys
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9
Trash-Scented Perfumes
Trash-Scented Perfumes
Etat Libre d'Orange Creates an Unconventional Luxe Fragrance
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8
Persian-Inspired Fragrances
Persian-Inspired Fragrances
Rituals' Newest Fragrance Products Draw Inspiration from Persia
<
7
Luxe Unisex Fragrance Lines
Luxe Unisex Fragrance Lines
Louis Vuitton's Les Colognes Line Feature Its Inaugural Unisex Scents
<
6
Personalized Perfume Bottles
Personalized Perfume Bottles
Byredo's 'Unnamed' Lets Consumers Create Their Own Labels
<
5
Unisex Anti-Stress Fragrances
Unisex Anti-Stress Fragrances
The Nue Co.'s Functional Fragrance is a Scent for All Genders
<
4
Iconic Luxe Perfume Collections
Iconic Luxe Perfume Collections
The TOM FORD Private Blend Collection Bundles Iconic Fragrances
<
3
Upcycled Perfume Packaging
Upcycled Perfume Packaging
Verescence's 'Upcycled' Glass Perfume Bottle is 100% Recyclable
<
2
Bespoke Fragrance Pop-Ups
Bespoke Fragrance Pop-Ups
Harvey Nichols' Perfume Pop-Up Lets Consumers Create Custom Scents
<
1
Slow Luxury Beauty Shops
Slow Luxury Beauty Shops
The Atelier Beauté Chanel Encourages Guests to Explore Leisurely
<