To set itself apart from the many new retail stores that are incorporating more features for convenience and digital connection to suit the lives of busy consumers, the new Atelier Beauté Chanel concept in New York City aims to get consumers to slow down and explore at their leisure. Within the space, personal lockers are provided to keep one's belongings in, so that one can browse the shop's many displays unencumbered and with peace of mind.
Guests are invited to create a personal profile on their phone to keep tabs on the items they try and like. To further encourage guests to immerse themselves in richly sensory experiences, sinks for washing one's face and hands are provided, along with no-spray perfume counters for blindly sniffing scents in porcelain vessels. As part of this fragrance experience, guests are able to discover their preferred scents via the mobile website and leave the store with a branded bracelet that's been dipped in their scent of choice.