Lancôme and YSL Beauté Cafés have been announced at the Hamad International Airport, offering a COVID-safe cosmetic experience that's filled with the latest in beauty technology.
Cosmetics are a highly personal experience, so it's no surprise that much of the beauty industry relies on in-person interactions to sell goods. Between preferred scents, product consistency, spread and more, it can be hard for a consumer to commit to a new product without trying it on their skin first. In a contactless world, this is where beauty technology comes into play. The airport-based beauty stores boast the latest in try-on technology to help make the shopping process as seamless as possible for the consumer. The store space is equipped with L’Oréal’s ModiFace technology -- an LED screen that uses personalization and augmented reality to helps the user virtually try-on any product in the store.
Image Credit: Hamad International Airport, L'Oreal beauty
What's Driving This Trend
- Augmented Reality Beauty Retail
- Incorporate augmented reality technology into physical beauty retail spaces, allowing customers to virtually try-on products and make informed purchasing decisions.
- Contactless Cosmetic Shopping
- Develop and implement technology that allows customers to have a hygienic, contactless cosmetic shopping experience in a post-COVID world.
- Personalized Cosmetic Recommendations
- Invest in technology that provides personalized cosmetic recommendations to customers based on their skin type, preferences, and past purchases.
Who This Affects Most
- Beauty Retail
- Beauty retailers can leverage augmented reality technology to enhance the in-store experience and provide customers with a personalized, contactless shopping experience.
- Airport Retail
- Airports can incorporate augmented reality beauty stores to allow customers to purchase cosmetics without having to bring them on the plane or leave the terminal.
- Beauty Technology
- Companies specializing in beauty technology can develop new software to allow for personalized cosmetic recommendations based on skin type, preferences, and previous purchases.
