Harvey Nichols' Perfume Pop-Up Lets Consumers Create Custom Scents

For a limited time at Harvey Nichols London this spring and summer, shoppers will be able to create their very own bespoke fragrance blends at a perfume pop-up. The Perfumer's Nest experience has been created in collaboration with Experimental Perfume Club, which makes perfume products that encourage layering, mixing and matching to create custom scents.

As there is an art and a science to putting scents together in a pleasing way, people will be able to work with on-site consultants to create their perfect blend, all the while learning more about the world of perfume.

In an era where cosmetics and fragrances in particular are being scrutinized, consumers are looking for greater control and transparency when it comes to the products they are applying topically.