Byredo's 'Unnamed' perfume is offering consumers an entirely personalized experience, as the fragrance brand is enabling consumers to create their own labels to accompany one of Byredo's highly sought after scents.
The perfume brand is now recognized for its niche scents that elicit feelings and emotions. This new project, takes this concept to an entirely new level by allowing consumers to personalize a bottle that's entirely unique to them, and their experiences. The scent for the first release has been described as eliciting “the sensuality of woods.” In the brand's own words, " “No name. No direction. Just an immaculate label, the promise of a story to write as your own. A blank page upon which your feelings may flow.”