Byredo's 'Unnamed' Lets Consumers Create Their Own Labels
Ellen Smith — January 31, 2019 — Fashion
Byredo's 'Unnamed' perfume is offering consumers an entirely personalized experience, as the fragrance brand is enabling consumers to create their own labels to accompany one of Byredo's highly sought after scents.
The perfume brand is now recognized for its niche scents that elicit feelings and emotions. This new project, takes this concept to an entirely new level by allowing consumers to personalize a bottle that's entirely unique to them, and their experiences. The scent for the first release has been described as eliciting “the sensuality of woods.” In the brand's own words, " “No name. No direction. Just an immaculate label, the promise of a story to write as your own. A blank page upon which your feelings may flow.”
The perfume brand is now recognized for its niche scents that elicit feelings and emotions. This new project, takes this concept to an entirely new level by allowing consumers to personalize a bottle that's entirely unique to them, and their experiences. The scent for the first release has been described as eliciting “the sensuality of woods.” In the brand's own words, " “No name. No direction. Just an immaculate label, the promise of a story to write as your own. A blank page upon which your feelings may flow.”
Trend Themes
1. Personalized Perfume Labels - Byredo's 'Unnamed' perfume allows consumers to create their own labels, tapping into the trend of personalized products in the fragrance industry.
2. Niche Fragrance Experiences - Byredo's focus on creating scents that elicit feelings and emotions taps into the trend of niche fragrances that offer unique olfactory experiences.
3. Consumer-driven Innovation - By allowing consumers to personalize their perfume bottles, Byredo is embracing the trend of consumer-driven innovation in the beauty industry.
Industry Implications
1. Fragrance - The fragrance industry can leverage the trend of personalized perfume labels to enhance the customer experience and create unique selling propositions.
2. Luxury Goods - Byredo's personalized perfume bottles tap into the luxury goods industry's trend of customization and exclusivity, offering consumers a unique and premium product.
3. Beauty - The beauty industry can explore the trend of consumer-driven innovation by offering personalized products like Byredo's 'Unnamed' perfume, allowing customers to express their individuality.
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