The Nue Co.'s Functional Fragrance is a Scent for All Genders

 - Nov 27, 2018
References: thenueco & highsnobiety
Wellness label The Nue Co. introduces the new Functional Fragrance that is formulated for a unisex demographic, with the highlighted element being an anti-stress scent. The Nue Co. is often recognized for its specialization in chemical-free food-centric supplements. The new fragrance is made in collaboration with perfumer Frank Voelkl, and researchers Odor Scale, and Geneva Emotion -- performing studies on scent influence on emotions.

The Functional Fragrance is formulated to tackle cortisol levels, ensuring that it lowers them with the aim of bringing comfort and calm to those who use it. The scent aims to fall perfectly between a scent that is both "freshness and warmth." Some ingredients include iris, violet, cedarwood, green cardamom, and artificial vanilla and fruit aromas.