Functional Day-to-Night Fragrances

The Energise & Unwind Duo is Made to Be Used at Different Times

Gloriah specializes in making all-natural hormonal remedies for all life stages—from perimenopause and menopause to post-menopause—and its Energise & Unwind Duo shares a simple yet effective way to combat brain fog, fatigue and difficulty sleeping. While Hey, Sunshine uses scientifically validated fragrance technology to support a clear-headed, uplifted feeling for starting the day, Slow Jam eases stress and assists with deep, restful sleep.

Fragrance is evolving beyond pleasant aromas to become a powerful tool for self-care, offering functional benefits through carefully crafted scent profiles. Mood-influencing fragrances like these are designed to be used at different times of the day, and are formulated to guide people into intentional states of being, transforming everyday rituals into mindful experiences.

Mood-enhancing Fragrance Duos
Fragrances that serve different functions at specific times of day are becoming a new category, offering consumers synchronized scents that align with their daily emotional rhythms.
All-natural Hormonal Remedies
Innovative natural remedies are gaining attention for addressing hormonal changes through non-traditional delivery methods, such as scented products aimed at offering holistic wellness solutions.
Science-backed Aromatherapy
Integration of scientifically backed fragrance technology in aromatherapy marks a shift towards evidence-based products, enhancing the credibility and effectiveness of mood-altering scents.

Who This Affects Most

Wellness and Self-care
The expanding role of functional scents in self-care highlights opportunities for wellness brands to innovate personalized, experience-enhancing products.
Natural Health Products
The demand for natural and sustainable health solutions is driving growth in industries focused on developing plant-based alternatives to traditional treatments.
Scent and Fragrance
A shift towards functional, benefit-driven fragrances is revitalizing the scent industry, creating new niches that focus on cognitive and emotional well-being.
SCORE
6.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 84%
Freshness 45%