Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Jo Malone London's Wild Flowers & Weeds Takes Cues from the Unruly

 - Mar 5, 2019
References: jomalone & harpersbazaar
Jo Malone London launched Wild Flowers & Weeds as a limited-edition collection of scents that's different from the many floral fragrances that are frequently introduced to the market.

While there are many fragrance brands that aim to capture the delicate perfection of a rose or the subtle citrus notes of neroli, this collection sets itself apart with "five unexpected scents" that take inspiration from some of the plants that line riverbanks that are unappreciated and often go overlooked. The new collection introduces unusual scents like Hemlock & Bergamot, Cade & Cedarwood and Nettle & Wild Achillea, which have the potential to satisfy one's desire to discover a new floral fragrance for the spring but in a fresh and reinvented way.