Jo Malone London's Wild Flowers & Weeds Takes Cues from the Unruly
Laura McQuarrie — March 5, 2019 — Fashion
References: jomalone & harpersbazaar
Jo Malone London launched Wild Flowers & Weeds as a limited-edition collection of scents that's different from the many floral fragrances that are frequently introduced to the market.
While there are many fragrance brands that aim to capture the delicate perfection of a rose or the subtle citrus notes of neroli, this collection sets itself apart with "five unexpected scents" that take inspiration from some of the plants that line riverbanks that are unappreciated and often go overlooked. The new collection introduces unusual scents like Hemlock & Bergamot, Cade & Cedarwood and Nettle & Wild Achillea, which have the potential to satisfy one's desire to discover a new floral fragrance for the spring but in a fresh and reinvented way.
While there are many fragrance brands that aim to capture the delicate perfection of a rose or the subtle citrus notes of neroli, this collection sets itself apart with "five unexpected scents" that take inspiration from some of the plants that line riverbanks that are unappreciated and often go overlooked. The new collection introduces unusual scents like Hemlock & Bergamot, Cade & Cedarwood and Nettle & Wild Achillea, which have the potential to satisfy one's desire to discover a new floral fragrance for the spring but in a fresh and reinvented way.
Trend Themes
1. Unconventional Floral Fragrances - Exploring unique scents that deviate from traditional floral fragrances, offering consumers a fresh and reinvented experience.
2. Inspiration From Unexpected Sources - Drawing inspiration from overlooked plants and riverbank foliage to create distinctive and intriguing fragrance collections.
3. Limited-edition Scent Collections - Introducing limited-edition fragrance sets that feature unconventional floral scents, providing consumers with exclusive and unique options.
Industry Implications
1. Fragrance and Perfume - Opportunity for fragrance brands to innovate by deviating from traditional floral scents and exploring unique combinations.
2. Beauty and Cosmetics - Creating distinctive and unconventional floral fragrances to cater to consumers seeking new and exciting scent experiences.
3. Luxury and Fashion - Introducing limited-edition fragrance collections to appeal to consumers looking for exclusive and exclusive fragrance options.
3.7
Score
Popularity
Activity
Freshness
