This spring, Macy's will be launching an in-store experience with fragrance that will invite consumers to discover the perfect product for their needs and preferences based on a high level of personalization. The Macy’s fragrance experience was created in collaboration with Perch Interactive and is centered around physically interacting with products.
Like many fragrance experiences, this one begins by asking consumers a few basic questions and tailors recommendations to their interests. As if they were shopping online, people will also be able to see ratings, reviews and other important details about a scent.
While many people used to search for their perfect signature scent, this experience with fragrance supports the concept of "fragrance wardrobing," allowing people to use scent like clothing as a means of self-expression that's tailored to one's mood.