Rare Beauty's Activation with Shopify Shop Promote a New Scent
Laura McQuarrie — August 1, 2025 — Marketing
References: modernretail.co
Today's fragrance consumers are more likely to blind buy a scent online or head to a store for a sniff than rely on outdated magazine samples, and the campaign supporting Rare Beauty's new launch recognizes this and supports a next-gen fragrance billboard.
Rare Beauty recently unveiled its warm, decadent Rare eau de parfum, and to help fans experience the new scent, interactive out-of-home billboards are running with scannable QR codes. By interacting with the ad, users can open Shopify's Shop app and request a mail-in rollerball sample of Rare eau de parfum. Supported by geogated capabilities, fans will need to verify that their location is within proximity of the billboard to qualify for a trial of the new celebrity fragrance.
Rare Beauty recently unveiled its warm, decadent Rare eau de parfum, and to help fans experience the new scent, interactive out-of-home billboards are running with scannable QR codes. By interacting with the ad, users can open Shopify's Shop app and request a mail-in rollerball sample of Rare eau de parfum. Supported by geogated capabilities, fans will need to verify that their location is within proximity of the billboard to qualify for a trial of the new celebrity fragrance.
Trend Themes
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Interactive Advertising — Fragrance billboards with scannable QR codes offer brands a transformative way to engage potential customers by blending physical and digital experiences.
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Geogated Promotions — Location-based promotions using geogating enhance consumer interaction by targeting audiences with personalized offers that depend on proximity.
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App-integrated Marketing — The integration of apps like Shopify's Shop into marketing campaigns presents innovative opportunities for streamlining product sampling and consumer engagement.
Industry Implications
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Fragrance Technology — The fragrance industry is tapping into digital and interactive technologies to redefine the consumer experience with perfumes and scents.
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Out-of-home Advertising — Out-of-home advertising is evolving with digital innovations, enabling brands to deliver targeted, on-demand experiences through traditional billboards.
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Consumer Electronics — Consumer electronics are increasingly incorporating interactive elements, driving new solutions for personalized and engaging customer interactions.
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