Macy’s Implements FIT:MATCH Bra Fitting Technology in its Stores
Kanesa David — December 5, 2022 — Business
References: macys & retailtechinnovationhub
This Christmas season, FIT:MATCH will introduce its bra-fitting service in select Macy's stores, allowing consumers to get scanned and matched to their perfect bra size without leaving the store. A customer will be able to use a gadget with LiDAR technology to perform a body scan while receiving guidance from a store employee to use FIT:MATCH. The customer's distinct body form data is then analyzed by proprietary technology to match them with their "digital twin" from a database.
After customers are shown their product matches in suggested sizes and fashions that have been shown to work with their digital twin. Customers can store and purchase matches on their smartphones by scanning a QR code.
“As part of our Polaris strategy, Macy’s is enhancing the store experience with personalisation and innovation to better meet the needs of our customers,” says PJ Singh, Macy’s Vice President of Stores Strategy and Product Management. “The FIT:MATCH solution supports our commitment to a tech enabled, connected omni-ecosystem and touches the four pillars of the stores strategy: Convenience, Service, Discovery and Engagement.”
Image Credit: damann, Shutterstock
After customers are shown their product matches in suggested sizes and fashions that have been shown to work with their digital twin. Customers can store and purchase matches on their smartphones by scanning a QR code.
“As part of our Polaris strategy, Macy’s is enhancing the store experience with personalisation and innovation to better meet the needs of our customers,” says PJ Singh, Macy’s Vice President of Stores Strategy and Product Management. “The FIT:MATCH solution supports our commitment to a tech enabled, connected omni-ecosystem and touches the four pillars of the stores strategy: Convenience, Service, Discovery and Engagement.”
Image Credit: damann, Shutterstock
Trend Themes
1. Lidar Body Scanning - Implementing LiDAR technology in bra fitting services can provide accurate customer body data to match them with their perfect bra size.
2. Personalized Retail Experience - FIT:MATCH bra fitting technology exemplifies the importance of personalization and innovation in the retail experience.
3. Mobile Commerce - Scanning a QR code to purchase suggested products on a smartphone exemplifies the rise of mobile commerce in retail.
Industry Implications
1. Retail - Retailers can leverage LiDAR body scanning and mobile commerce to enhance and personalize the in-store shopping experience.
2. Fashion - Fashion companies can incorporate LiDAR body scanning technology to optimize manufacturing and sizing for customers.
3. Fitness - Incorporating LiDAR body scanning technology into fitness devices can provide accurate body data to help customers track fitness progress.
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