Australian fashion brand Bariano has introduced Try with Mirra, a Shopify-integrated try-before-you-buy app designed to enhance online shopping by replicating the in-store fitting room experience at home.
With this new feature, shoppers can select items, receive them for a risk-free trial, and decide whether to keep or return them before committing to a purchase. Powered by Mirra’s secure checkout system, the service offers a convenient and flexible alternative to traditional e-commerce, allowing customers to make more confident buying decisions from their homes.
"Within moments of launching and updating their homepage, they started converting first time customers. Using our secure 'Try Before You Buy' checkout solution, customers are able to try items on, in the comfort of their home, before committing to a purchase," said Peter Ceredig-Evans, CEO and Co-founder at Try with Mirra.
Image Credit: Bariano
Why This Trend Is Growing
- Virtual Fitting Rooms
- Transforming the e-commerce landscape, virtual fitting rooms allow customers to try on clothes digitally, enhancing their online shopping experience.
- Try-before-you-buy Models
- Reimagining consumer risk, try-before-you-buy models enable risk-free trials, bridging the gap between in-store and online shopping.
- App-integrated Shopping Experiences
- Harnessing app-integration, seamless shopping experiences offer customers enhanced flexibility and convenience directly from their digital devices.
Industries Being Reshaped
- E-commerce
- Revolutionizing retail, e-commerce platforms are increasingly adopting advanced technologies to mimic physical shopping experiences online.
- Fashion Technology
- Transformative innovations in fashion technology are creating new paradigms for how consumers interact with and purchase clothing.
- Retail Tech Solutions
- Spearing disruptions in traditional retail, tech solutions are fostering new consumer purchase pathways and enhancing user experiences.
