Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,970 inspiring examples.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,983 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,983 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,970 cutting edge ideas.

Tech-Enabled Shopping Experiences

H&M Group is Piloting New Technology in Cos Retail Spaces

— May 31, 2022 — Business
H&M Group is trialing new technology in its Cos retail spaces to better support customers today and in the future. The tech-fueled solutions were first introduced at a Cos store in Beverly Hills, including smart mirrors in fitting rooms capable of recognizing the products that are brought into the room. Additionally, smart mirrors on the shop floor give visitors the chance to virtually try on and style articles of clothing.

Lea Rytz Goldman, managing director of Cos, in a release, “Our ambition is to pilot new technologies that allow us to meet and exceed our customers’ in-store shopping expectations.” With these high-tech pilots, H&M will be introducing
seamless payment options, personalized styling recommendations, fast checkout and an upgraded delivery and return options to its Cos locations based in the United States.
Trend Themes
1. Smart Fitting Room Solutions - Introducing smart mirrors in fitting rooms capable of recognizing the products that are brought into the room presents opportunities for retailers to offer personalized styling recommendations and enhance the in-store shopping experience.
2. Virtual Try-on Technology - The introduction of smart mirrors on the shop floor give visitors the chance to virtually try on and style clothing, presenting opportunities for retailers to improve their inventory management and reduce returns.
3. Seamless Payment Options - The upgrade to fast checkout and seamless payment options presents an opportunity for retailers to streamline transactions and reduce checkout lines, leading to a more efficient shopping experience.
Industry Implications
1. Retail Industry - The use of technology in retail spaces offers opportunities for retailers to enhance the in-store shopping experience and improve inventory management.
2. Fashion Industry - The use of virtual try-on technology presents opportunities for the fashion industry to reduce returns and enhance the online and in-store shopping experience.
3. Technology Industry - Retail technology is rapidly evolving, presenting opportunities for companies in the technology industry to provide innovative solutions for retailers to enhance their operations and improve customer experiences.
7.4
Score
Popularity
Activity
Freshness