Macy's mstylelab Digital Shopping Platform is Immersive
Michael Hemsworth — October 19, 2023 — Fashion
References: macys & storebrands
Macy's mstylelab digital shopping platform has been launched by the brand as a way to blend the physical and digital worlds to create a phygital experience for today's modern shopper. The experience utilizes emerging technologies that focus on Macy's On 34th private label apparel collection to give consumers a modern way to interact with it. The first activation was created with the help of Journee to showcase a surrealist take on New York City for shoppers to interact with, collect their own personalized digital item and more.
Vice President of Interactive Marketing Dave Torres spoke on the Macy's mstylelab digital shopping platform saying, "We are excited to launch mstylelab, the next evolution of our web3 digital strategy, creating a hub for style inspiration and discovery at the intersection of fashion and technology. As we grow and evolve the mstylelab digital platform and community, new activations and experiences will be brought to life creating immersive storytelling focused on fashion and style, in a fun and shoppable environment.”
Vice President of Interactive Marketing Dave Torres spoke on the Macy's mstylelab digital shopping platform saying, "We are excited to launch mstylelab, the next evolution of our web3 digital strategy, creating a hub for style inspiration and discovery at the intersection of fashion and technology. As we grow and evolve the mstylelab digital platform and community, new activations and experiences will be brought to life creating immersive storytelling focused on fashion and style, in a fun and shoppable environment.”
Trend Themes
1. Phygital Fashion Shopping - Macy's mstylelab digital shopping platform blends physical and digital worlds, creating a immersive fashion experience.
2. Emerging Technologies for Retail - Macy's On 34th utilizes emerging technologies to enhance the shopping experience.
3. Fashion and Technology Intersection - Macy's mstylelab connects fashion and technology, providing a hub for style inspiration and discovery.
Industry Implications
1. Retail - Macy's mstylelab digital shopping platform disrupts the traditional retail experience by integrating technology into the shopping process.
2. Fashion - Macy's On 34th showcases how technology can enhance the fashion industry, providing a new way for consumers to interact with apparel collections.
3. Interactive Marketing - Macy's mstylelab digital platform enables immersive storytelling focused on fashion and style, creating new marketing opportunities for brands.
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