'Bentley Beyond' Captures the Color, Emotion & Scent of Journeys
Laura McQuarrie — March 14, 2019 — Autos
References: bentleymedia & cosmeticsbusiness
'Bentley Beyond' is the first unisex perfume collection from Bentley Fragrances and it takes inspiration from a passion for travel and exotic destinations. The collection includes a trio of scents, each of which captures the color, emotion and scent of a different journey. With precious ingredients, Bentley Beyond is said to "translates a voyage into scent."
A Trip to Acapulco with Exotic Musk conjures the essence of blue bays, cliffs and oceanside Mexican resorts with notes of amber, orris, white wood and tonka bean, while A Journey to Goa with Majestic Cashmere takes cues from the Arabian Sea and a fusion of Hindu, Portuguese and Ottoman influences. The third and final perfume in the collection, An Odyssey in Java with Wild Vetiver, channels rainforests and ancient stone temples.
A Trip to Acapulco with Exotic Musk conjures the essence of blue bays, cliffs and oceanside Mexican resorts with notes of amber, orris, white wood and tonka bean, while A Journey to Goa with Majestic Cashmere takes cues from the Arabian Sea and a fusion of Hindu, Portuguese and Ottoman influences. The third and final perfume in the collection, An Odyssey in Java with Wild Vetiver, channels rainforests and ancient stone temples.
Trend Themes
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Unisex Perfume Collections — The rise of unisex perfume collections presents opportunities for fragrance companies to cater to a broader customer base and challenge traditional gender norms.
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Scent-inspired Journeys — Creating fragrances that capture the color, emotion, and scent of specific travel destinations allows perfume brands to offer consumers a unique olfactory experience and tap into their desire for escapism and wanderlust.
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Ethnic and Cultural Influences — Drawing inspiration from specific regions and their cultural influences opens doors for perfumers to create niche fragrances that celebrate diversity and offer consumers a sensorial journey through different traditions and customs.
Industry Implications
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Fragrance Industry — The fragrance industry can leverage the demand for innovative unisex perfume collections by developing unique and captivating scents that appeal to a wider range of customers.
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Travel and Tourism Industry — Collaborations between perfume brands and the travel industry can create immersive experiences where customers can explore different scents and destinations, enticing them to visit exotic locations.
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Fashion and Design Industry — Fashion and design brands can collaborate with perfume companies to create scent-inspired collections that complement their clothing lines, offering consumers a multi-sensory experience that enhances their personal style.
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