Founded by interior designer Tony Olsen, Trace New York is a new fragrance brand that claims no gender and incorporates Olsen's love for essential oils. Each of the fragrances offered by Trace New York were formulated by Olsen and are hand poured in his Manhattan studio. According to Olsen, "A fragrance should have depth, not be overwhelming and evolve throughout the day," this concept is key to Olsen's fragrances as each offering celebrates subtlety and evolves throughout the day.
Trace New York currently offers five fragrances, known simply as the Tatum, Taylor, Tanner, Tarlow, and Tarick. The range of fragrances all feature different scent notes ranging from bergamot and lime, to green apple and fern. While each expression is created with no gender in mind, Olsen has admitted that this first collection utilized all his favorite notes.
Why This Trend Is Growing
- Genderless Fragrance Industry
- Disruptive innovation opportunity for fragrance companies to create gender-neutral fragrances that cater to a wider audience.
- Personalized Fragrance Trend
- Disruptive innovation opportunity for fragrance companies to offer personalized fragrances based on customers' scent preferences.
- Natural and Sustainable Fragrance Movement
- Disruptive innovation opportunity for fragrance companies to create environmentally friendly fragrances using natural and sustainable ingredients.
Industries Being Reshaped
- Fragrance Industry
- Opportunity for fragrance companies to innovate and create gender-neutral fragrances that cater to evolving consumer preferences for genderless products.
- Retail Industry
- Disruptive innovation opportunity for retailers to offer personalized fragrance options in-store and online to improve customer experiences.
- Beauty Industry
- Opportunity for beauty companies to incorporate natural, sustainable ingredients into their fragrance products to appeal to environmentally conscious consumers.
