Byredo's 'Eleventh Hour' perfume sits on the intersection of art and cosmetics, as its goal is do take wearers on a sensory journey.
Inspired by the season of winter, this new fragrance serves as ”an exploration around the smell of things ending, a journey to the end of Time, the last perfume on Earth.” Aside from the feelings it intends to evoke, this fragrance features a muskier scent that's complete with "cashmere wood and tonka bean." Complete with notes of rum, carrot and fig, this fragrence is sure to offer a complex smell that's perfect for the cooler holiday season.
Both luxurious and sensory, Byredo's 'Eleventh Hour' retails for $165 at select locations and online.
Image Credit: Zarah Cheng/ Hypebae
What's Driving This Trend
- Artistic Cosmetics
- Opportunity for cosmetics brands to create fragrances that combine art and sensory experiences.
- Seasonal-inspired Scents
- Opportunity for perfume brands to develop fragrances that capture the essence of specific seasons.
- Complex Fragrance Notes
- Opportunity for fragrance companies to create scents with intricate and multi-layered blends of ingredients.
Who This Affects Most
- Cosmetics
- Opportunity for cosmetic brands to explore the intersection of art and sensory experiences in their product offerings.
- Perfume
- Opportunity for perfume industry to develop fragrances that are inspired by specific seasons and evoke the feelings associated with them.
- Luxury Retail
- Opportunity for luxury retailers to offer high-end fragrances with complex scent profiles, catering to the demand for sophisticated olfactory experiences.
