Moshi Makes Asian-Inspired Drinks with Uji Matcha
Laura McQuarrie — January 9, 2023 — Lifestyle
References: drinkmoshi & bevnet
Asian-inspired beverage brand Moshi launched a line of sparkling matcha teas made with Uji matcha and 110 calories per 12-ounce bottle. The refreshing bottled beverages are ready to be sipped in four flavors: Original, White Strawberry, Matcha Ginger and Coconut.
Fueled by all-natural ingredients, the drinks offer a new way for tea lovers to experience the benefits of matcha. The simple Original flavor from the brand pairs high-quality Uji matcha from Japan with carbonated water, organic cane sugar, 100% line juice and chlorophyll, plus natural flavor.
Soon, fans of the brand can look forward to a new line of sparkling oolong tea products from Moshi. At its core, the brand is committed to real ingredients, exploring global flavors, spotlighting unique Asian ingredients and giving back to the community.
Fueled by all-natural ingredients, the drinks offer a new way for tea lovers to experience the benefits of matcha. The simple Original flavor from the brand pairs high-quality Uji matcha from Japan with carbonated water, organic cane sugar, 100% line juice and chlorophyll, plus natural flavor.
Soon, fans of the brand can look forward to a new line of sparkling oolong tea products from Moshi. At its core, the brand is committed to real ingredients, exploring global flavors, spotlighting unique Asian ingredients and giving back to the community.
Trend Themes
1. Sparkling Matcha Beverages - The rise of sparkling matcha teas opens up opportunities for beverage companies to explore innovative, low-calorie sparkling tea products that cater to health-conscious consumers.
2. Asian-inspired Carbonated Beverages - Brands can invest in R&D to produce carbonated drinks that leverage Asian ingredients and flavors, such as Moshi's use of Uji Matcha, for a unique taste experience that capitalizes on the growing popularity of Asian cuisine and culture worldwide.
3. Bottled Tea Products - The growing demand for convenient on-the-go products, combined with consumers' heightened interest in health and wellness, represents an opportunity to develop bottled tea products that feature all-natural ingredients and low calorie counts like Moshi's products.
Industry Implications
1. Beverage Industry - The sparkling matcha tea trend presents growth opportunities for the beverage industry, encouraging the innovation of new low-calorie and all-natural tea products that attract health-conscious consumers.
2. Asian Ingredient Industry - Companies specializing in Asian ingredients can leverage their resources to supply manufacturers, restaurants and cafes with sought-after ingredients like Uji Matcha or oolong tea, thereby fueling further development of Asian-inspired beverages or snacks.
3. Packaging Industry - With more companies pursuing bottled tea products, packaging companies can innovate new eco-friendly bottle designs and delivery mechanisms to meet consumer demand for convenient on-the-go products that have a lower impact on the environment.
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