matcha Love Energy+ combines green tea and matcha to share a 50 milligrams of caffeine, plus a boost from other beneficial vitamins, antioxidants and amino acids. The ready-to-drink tea beverages can be found in varieties that specifically support immunity, soothing and focus, in addition to the naturally energizing properties that they provide.
The compact and recyclable cans may be found in flavors like acerola and yuzu; blueberry and ginseng; and honey and ginger.
The trio of functional matcha beverages delivers the wellness-boosting benefits that consumers are looking for, along with convenience and clean energy. Additionally, the blend of ingredients helps to make the healthful ingredients more approachable, since green tea and matcha can sometimes be bitter or grassy on their own.
Key Themes Behind This Trend
- Functional Beverages with Added Benefits
- Opportunity to develop other functional beverages that provide added benefits such as vitamins, amino acids, and antioxidants.
- Convenient and Sustainable Packaging
- Opportunity to create sustainable packaging that is compact, recyclable, and ideal for on-the-go consumption.
- Approachable Healthful Ingredients
- Opportunity to create products that make healthful ingredients like green tea and matcha more palatable by blending them with other flavors and ingredients.
Where This Applies
- Beverage
- Innovation opportunities in developing functional beverages with added health benefits and convenient, sustainable packaging.
- Food and Snack
- Opportunity to incorporate green tea and matcha into food and snack products to provide additional health benefits.
- Wellness
- Opportunity to leverage the growing demand for wellness products and develop new products that incorporate healthful ingredients and deliver added benefits.
